The Atmos X Mabuhay Maynila collection. I got to talk to Ikai, Alex and Auggs about how it all came together. What stood out to me here wasn’t the launch itself, but how Alex and Auggs talk about Manila. The love-hate relationship that I’m sure many people can relate to.
I’m always interested in creatives who think this deeply about the work before it ever turns into a product. Hearing them break down the thinking behind the atmos partnership made the collaboration make sense.
